Pre-Alert
A Pre-Alert is an advanced notification sent from an ERP system to inform consignees, agents, or customs brokers about an incoming shipment. It includes critical shipment details like HAWB/MAWB or B/L numbers, estimated arrival times, cargo descriptions, and attached documents. This early communication ensures that receiving parties are prepared in advance, minimizing delays at arrival points and enabling timely customs clearance and handling.
How Pre-Alert Works in Logistics?
Once the shipment is booked and key documents like AWB, invoice, and packing list are uploaded or generated, the ERP system compiles this data into a structured Pre-Alert message. It is automatically sent to designated parties via email or portal access before the cargo arrives at its destination. Some ERPs allow customized templates based on client or mode, and can schedule Pre-Alerts based on shipment milestones, such as flight departure, vessel sailing, or gate-in completion.
Process Intelligence in ERP-Driven Logistics
Data Standardization
Pre-Alerts follow consistent ERP-generated formats, ensuring that all stakeholders receive clear, complete, and accurate information across shipments.
Predictive Monitoring
If a Pre-Alert is not sent within a defined timeframe before cargo arrival, ERP flags the delay, helping teams act before it causes downstream disruptions.
Performance Benchmarking
ERP tracks how early and accurately Pre-Alerts are issued, allowing providers to measure preparedness and coordination efficiency with partners.
Process Transparency
All parties involved in the supply chain gain early visibility into the shipment’s arrival details, improving coordination, documentation readiness, and resource allocation.
Scalability Enablement
Automated Pre-Alert generation supports increasing shipment volumes and complex routings without manual intervention, keeping workflows timely and scalable.
Conclusion
Pre-Alerts are a proactive communication tool in logistics that reduces surprises and improves operational readiness. Managed through ERP, they offer a simplified, timely way to inform downstream partners, ensuring faster customs processing, better warehouse coordination, and a smoother delivery experience.